Global Advertisers grew out of MM Mithaiwala, the iconic Indian confectionary superstore in Malad, Mumbai whose quality and service are considered to be the benchmark in the sweetmeats industry. Founded In 1996, Global caught the attention of millions, including clients and the advertising fraternity with its path-breaking outdoor initiative: below-the-railway-platform wall painting. Global was first to exploit its potential, generating huge revenue for the government and demand for the brands that utilized the new advertising medium. Over the years, Mr Sanjeev Gupta, the backbone of the progressive enterprise, has successfully created innovate hoarding sites at strategic locations across Mumbai. With the blessings of Mamtamai Shri Radhe Maa and the inexhaustible competitive drive of the team of professionals led by him, Global has a created a niche for itself in OOH (Out Of Home) advertising. Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major Bollywood and Hollywood films over the last 17 years.
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