24th March 2017
TAJ Santacruz (Grand Ballroom) | Mumbai

Live Webcast
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The Economic Times Iconic Brands of India Coffee Table Book
We, at The Economic Times, as a part of the 175 years of legacy of The Times Group, have been proud witness to some of the most successful brand stories in India, which have come to represent something more than just a product or a service. Iconic status, which have traditionally been built over decades is enjoyed by a relatively few brands.

The Economic Times takes this opportunity to acknowledge, celebrate and eulogize Iconic Indian brands, which have not just succeeded in being at par with global competitive brands, but have also international brands on the edge.

It is a proud moment as we announce the launch of the most comprehensive study through the coffee table book titled “Iconic Brands of India 2016”, which will feature successful brand stories and also outline the DNA of these legendary brands, taking a deep dive into what has made these brands stand out and what are they doing as an ongoing process to live up to the iconic status.
Criteria for Consideration as Iconic Brands of India
  • The brand should have originated in India
  • Substantial publicly available data about the Brand
  • Brand awareness plays a significant role in consumer’s purchase decision
  • Positive economic profits associated with the Brand
The Evening Program Format
Narratives from Iconic Brand Custodians – The leading and most outstanding brands have very interesting stories to tell. Listen to stories from the leading Indian made brands and identify paradigms which are applicable to your brand story

Fire Side Chat Session – Satisfy your voyeuristic needs as three iconic brand marketing experts engage in informal conversation about everything you need to know about iconic brands and their DNA

Flash Presentations – This session features quick 10 minute presentations from some of the Indian brands which are on the path of becoming iconic. They will talk about their Eureka moment and how are they doing things differently to stand out in a very competitive environment

International Perspectives – Through an interactive panel discussion, indigenous brand custodians will get to deliberate with their international counterparts on how to take Indian Brands global